If you've been reaching for chips, mayonnaise or salad dressing labeled "made with avocado oil," there's a good chance the oil inside isn't pure avocado oil, despite it being the only listed oil ingredient. University of California, Davis, researchers tested processed foods marketed as containing avocado oil. They found 48 of the 54 avocado oil-labeled products were adulterated with cheaper oils. The study was published in Applied Food Research.
The aroma of a glass of chardonnay. The crunch of a potato chip. Taste, smell, touch, sound and sight all influence what people enjoy, buy and trust. For decades, the University of California, Davis, has helped researchers and industry better understand those experiences through sensory science, the study of how people perceive the world through their senses.
