Do you know why it’s called iceberg lettuce? In 1926, Bruce Church—University of California graduate, farmer and founder of Fresh Express—developed a way to get his head lettuce from Salinas to the East Coast by loading the freshly-harvested crop in train cars and covering it with ice. As the lettuce-laden cars rolled into stations, folks would call out, “The icebergs are coming, the icebergs are coming.”