Multi-sensory Immersive Room

New Sensory Immersive Room at UC Davis Simulates Real-life Environments for Product Testing

What makes a cup of coffee or an energy bar enjoyable is usually more than just the taste. The surrounding environment may also influence the experience.

With that in mind, the Department of Food Science and Technology at University of California, Davis has constructed a new multi-sensory immersive room that can be used for product development, innovation and research.